The What

This well-known staple of Alexandria has been operating since 2002, it was time for a whole new visual identity to compete with the onslaught of new and modern cafés and dessert shops. We created a fresher, and modern look to the logo and packaging to appeal to a younger target demographic that included millennials and young professionals, as well as special Kahkh Packaging, Ramadan Packaging, and new staff uniforms.