The What

BinRajab Business Group by Husain BinRajab owns the exclusive rights of Texas Chicken and Little Caesar’s in Bahrain, amongother franchises of global brands. We developed a brand identity for the groupthat reflected their position as a holding company. We also created a brandidentity guideline that maintains the brand roll-out across different mediums.Rolling out collaterals, stationary designs and environmental branding of theiroffices were also a highlight on this project.